PRICING DRONE JOBS IN 2019 (How much should you charge for your drone services?) | Mr MPW
Everyone, its Matt Williams, mr. MPW, and welcome to today’s, drone business secrets video in today’s. Video. We’re, going to take a look: how to charge for your drone services. Everyone Matt Williams, mr.
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So, diving on into the video it’s, something that we’ve been asked about a lot. We’ve, seen on the forums a lot we’ve, seen the group’s, a lot. That’s where all of this contents coming from it’s. How much do you charge for your drone services and how do you decide what to charge for your drone services? Now it’s, a really complicated one is what I’ll, preface this all with it’s, one of those things that there are so many variables behind that.
Actually it’s kind of how long is a piece of string. Some people will be charged in 50 pounds for something that we might be charged in a thousand pounds for, but it basically boils down to a couple of different things.
So I’m going to touch on what Oh see. This is what happens when we move to a brand new studio. This is, I’m gonna blame Lauren because she had nothing to do with this whatsoever, but we’ve just moved to the new offices, and this just can’t, be given our secrets away right.
Everyone thinks out to pop a bit brick backdrop, but under CG at the back. So this is one of those that there are so many variables to that it’s kind of like how long’s, a piece of string. There are so many factors that can influence whether you’re, going to be charging 50 pounds for the same body of work that we might charge a thousand pounds for, and I think if we explore the couple of things behind the kind of the Structures that we’ve used in the past a price and a couple of things that we pointed out on the channel before and I’ll.
Go back to those just so that for those of you haven’t seen them and if you don’t want to go all the way back and look at the videos we can. We’ll pull those threads out. Now but yeah it’s, a really complicated question and it ultimately comes down to couple things.
So, first of all, what is your experience? Because if you are a chartered surveyor, you are potentially gonna be able to charge a lot more for doing a survey or for doing a piece of 3d mapping than you would be kind of with the clients that you might get.
If you’re, not a qualified surveyor, for example, the same with roofing inspections, if you’re able to qualify and quantify the data that you capture and I think that’s, the key, if you can qualify in quantity, Quantify some kind of data that you’re capturing.
You’re, ultimately going to be able to charge a lot more. I would suggest from what we’ve seen in the past. Then you can, if you are just going out and shooting some video or if you’re, just capturing and processing the data because it’s got some end, use it’s, got some benefit to the end-user, but it Isn’t necessarily potentially as useful as it would be if it was confirmed as accurate or if it was.
You know someone who was a qualified, roofing surveyor who had done the roofing report so that’s. One of the big things, I think, is how you can qualify and quantify the data. What we found a little trick with that is that if, for example, you aren’t a chartered surveyor, if you can’t go out and qualify that data we’ve, always given the clients the option.
So when we’ve delivered a data set, you know a map set a mapping, a set of mapping results or a 3d model or an auto mosaic or whatever it might be, a DSM, a DTM. If we’ve delivered that we’ve charged a client, a set price, so say it’s.
You know we’ve maps it with the Falcon or the EB. Then we process it and we’ve, sent them all of the different models that they’ve asked for, and the different data sets and the point clouds that they ‘
Ve asked for we charge, say a thousand pounds for that for the day’s, work for all of the all of the kind of work beforehand. To get to the point where we can capture the data for capturing the data, then processing the data.
If the client then wants that to be a certified body of work, we ‘ Ve then got an agreement with a number of different kind of surveying consultants who will then qualify that data and they’ll, come out and put GPS down ground control points if we needed them to, and then we can charge a lot more for That piece of data – and we always tend to give the client the option of doing that so going out and partnering with people who can help you qualify your data.
If you’re, not in a place where you can do it, yourself is a really useful thing to do because bear in mind you’re, probably not going to have to pay that person for their expertise until you use it. But if you do use it, you can then charge a lot more for your data set.
Then I suppose we move on to the kind of permissions level that you ‘ Ve got if you’re operating under standard missions or OS C based permissions. That makes a huge difference. For example, nowadays we see that most people operate and understanding permissions.
You know they’re charged in between 300 and maybe five seven hundred pounds a day maxximum under ROSC when we were operating under one minimum charge was twelve hundred pounds and it went up from there so the osc system, because it not that we Always needed to use the OS c, but it certainly allowed us to operate in places that other people couldn’t, and it gave us that level of credibility that level of credence that other operators, didn’t.
Have that meant we could charge more for our services? The next one then comes down to the the aircraft that you’re using, for example, if you are going out with the maverick 2 Pro, which we see lots of people lots of companies doing now.
There is a cap almost to the amount that you can charge because of the perception of the aircraft that you’re using. If you then move up to an inspire to or if you’re moving up to something like an EB or a Falcon 8, then you can normally charge even more money for flying those aircraft because they’re worth more.
They cost more, and actually the data sets in general that you can get from them are a lot more specific and a lot more kind of high-end, a lot more high-resolution and you can do more with them. You can get higher quality of data out of them.
In general – and this is a generalization like say, there are so many variables you could, if you know what you’re, doing, get an incredible dataset out of a maverick. You know that actually would be comparable to a falcon 8.
It’s entirely down to what you do so that’s, the aircraft side of things, then the next one comes down to the people that you use. So if you are a single operator, if you’ve been out on your own, there will generally be a cap that industry would accept that you would be able to charge for you going out on your own.
Whenever we used to go out, you used to go out as a minimum of a team of two, ideally as a team of three, and actually what that allowed us to do was one to operate more safely to capture better data sets, but also to allow us To charge more to the client, because we turned up with an aircraft and Advan, you know with the aircraft in all sign wraps and then with three people as well, so we could charge for that.
Now then this is, I think, probably the most interesting part. Hopefully, now we’ve kind of covered the different variables that are out there. The way that we used to charge people when we were doing commercial work was really interesting.
Now we did a lot of this work and you know we see that there is a scrap and a fight in the kind of price war down to the bottom and that’s. Why some people are charging 50 pounds for going out and doing certain bodies of work, and then some people are trying to charge 350s and we withdraw 750.
There is no fixed limit now the way really to get a ram. This, I would suggest, and the way we did it, you can do your pricing structure based on two different methods and we ‘ Ve tried both of them and there’s, one that works better than the other in terms of generating maximum revenue.
The first way is to have a fixed cost. So if I come and do a survey of your roof, it’s. Gon na be 350 pounds. If I come and do a 3d mapping, your 3d map or a 3d model of a certain area, it’s, going to cost you 750 pounds and will decide which aircraft we come with.
That’s. The fixed cost it includes all the planning, the flying, the data capture and the data processing, and that works fairly. Well, that’s. What most people we’ve, seen in the market, tend to do what we used to do and what we found allowed us to generate.
The most revenue was to charge per person and charge for the higher of the aircraft for each job. That meant that actually we weren’t, then necessarily going out and doing half a day’s, work. What we were charge him for was half a day for three people and the pilots that we had were a 450 a day.
The camera operators were 350 a day and the kind of observer and spotter were two hundred pounds a day. So by the time you add that up, you come to a lot higher in terms of revenue than you would be just at for going out and doing a 350 pound body of work or a 700 pound body of work.
Because then, we would actually then charge in addition for the rental of the aircraft for that time period. So if the client had a budget that meant we could only fire Mavic to pro or as it was at the time, you know something like a phantom, then we would charge them appropriately and we’d fly a phantom with one or two people.
If they wanted us to be flying in an Alexa mini, then it would be them hiring and Alta 8 for the day with the appropriate crew and equipment, and that allowed us to invoice on average, probably about 12 and repairs, plus fat plus expenses.
Every time we went out at the door that’s, what I would suggest that you do personally it ‘ S worked really well for us. It’s, something that a lot of top-end operators seem to be doing. They’re charging for the higher of them and for the equipment that they use in, but a lot of people don’t seem to be gripping this so rather than do a fixed price and it’s all well And good to have fixed price on your website to get people in, but then I would suggest you try and convert people over as quickly as possible as efficiently as possible come up with a sales process that allows you to take them on a journey whereby they’re, hiring you and hiring equipment.
That also then allows you to charge for things like post-processing, unless you want to wrap it up in a value offer. I’ll talk about that in a second. If you can, you can then charge them 350 pounds a day if you’re a professional, and you know how to do the editing 150 pounds a day.
Potentially, if you’re new to it and again that will it’s, one of those big variables depending on your experience. But as you build that experience up and as you get better and better, you can start to charge more for that and it allows you to build that into the quote.
The other one, outside of all that that I would suggest, is that you go and look at our video on creating an offer. Having an offer is really the way that you can increase your value so that you are not simply flying your drone.
You’re, not simply turning up to take some photographs of a roof and create and do a roofing survey. You are in a place where you are charging them for the planning right, so it’s. Gon na be six hundred fifty pounds free to come out and do my roof and survey for that.
You’re gonna get me you’re gonna get a drone. You’re gonna get me to come and do it. I’m gonna. Do the flight planning for free, I’m gonna. Do the the kind of consolidation of the data for free? I’m gonna.
Do all of these things that you can add in for free that create the value of your offer, and that really is the key to being able to charge more to your clients. I’ll drop a link to the full video for that down below, so it doesn’t, go on too long.
Go back check that out. If you haven’t seen it already, it’s really useful, along with our seven steps to a six-figure drone business. That tells you how to generate that business in the first place. Bundle all of this together.
Take the time this weekend to go through that playlist go look at how to create an offer in combination with this, and that should allow you to work out really how some people are charging 750 or a thousand pounds, as we always have done as a minimum.
And why some people are charging 50 and it’s generally, because they’re, not putting enough value on themselves. They’re, not creating an offer and they’re, not upskilling themselves and upselling the work that they are doing.
I hope that’s useful. I hope that gives you a guide. If you’ve got any more comments or questions about this in particular drop them down. In the comment section below I’ll do my very best to get back to you.
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I’ve, been Matt. Williams, fly safe and blue skies.