How To Market A Startup Drone Business. Tips From Former UAV Operator
Hello, my name is ben Lovegrove and in this video i’m going to provide some marketing tips for you as a drone pilot and for your new drone business. This is a big topic with a lot of subjects to cover, so this video serves as an introduction only but watch or listen to all of it, then ask me any questions or tell me the specifics. You need covered by leaving a request in the comment section below before I begin. May I say: congratulations for making the inspired decision to join the drone industry by starting a UAV company now or just by obtaining your drone pilot certification. You have caught the wave of the right kind.
Your next task is to market either yourself or your business. You need to put your name out there and catch the attention of those seeking your skills and services. The competition between drone pilots and aerial photography. Companies is already beginning to increase, as the technology evolves the growth that the UAV market brings many opportunities, but as more people join, the industry you’ll need to develop a marketing strategy. It’S the only way to keep your head in front of the competition and win those vital orders that will ensure your eventual success.
Once you’ve established your business and built up a list of clients, then you may find you need less marketing. For example, you may receive repeat orders from existing clients and new requests by word-of-mouth referrals. Your business might then continue and grow by reputation and recomendation alone, but before you reach that stage, you will need to budget for consistent and well-planned marketing.
Let’S have a look at the various methods of advertising while using the web you’ve probably seen and responded to Google Ads promo videos and PPC adverts on social media websites are easy and inexpensive to build, but they require regular attention and fine-tuning to stand any chance of Being found, social media is free and easy to use, but accounts need to be nurtured slowly and even then can fail to deliver leads PPC. Advertising gives you control of your budget and can be productive, but only if the initial keyword research is accurate, YouTube and Vimeo can showcase videos, but your efforts may be lost among the millions of uploads if they are not optimized for searches, local business.
Networking events in your hometown or county may produce leads, but they too take time to deliver results with all these options and the pros and cons of each it can be difficult to decide how to spend your time. Effort and money, get it wrong and you’ll blow. The startup budget with no results, the phone won’t ring and the leads words materialize, but get it right and the pressure will ease and your confidence will increase with each new inquiry. So what about your marketing strategy? Then most people start by formulating a strategy working out a marketing schedule and keeping a close eye on spending.
The most important part of your strategy is the actual execution of it. Ie do some marketing every day. You will also need to strike a balance between doing your own marketing for saving money, but at the cost of time and outsourcing tasks with the associated costs begin by identifying those individuals and companies who are likely to buy the services you’re selling and research them and Their needs think less about selling and more about building relationships. This is a cliche, because it’s true that people prefer to do business with those, they trust think about your brand and what it represents. Imagine you’re viewing your website or social media accounts for the first time.
What does the logo and style say to you? Is this a business you feel you could approach? Are there spelling errors on the website or unuse social media accounts? Nothing says, move on nothing to see here. More than out-of-date Twitter accounts or websites with broken links and missing images place yourself in the shoes of your prospective client and ask yourself why you would choose all business over any competitor.
Another simple but effective trick is to put your own face on your website and tell your story: people like to know about those behind the company, even if it’s just one person, so the about Us page is one of your most important web pages. If you add the personal touch and show a friendly face, it may be all it takes to make the phone ring. Logos do have their importance, but for UAV operators. Sometimes it’s also vital to be the face of the brand in order to show openness and be approachable. It’S worth spending some time on this and getting good quality photos taken, but show you in close-up and in action flying your drones, audit your website and check it for broken links and missing images and get someone to proofread.
It give your site a thorough audit and ensure it conveys you and the skills you offer if you use social media, be selective about the accounts and only use those. You are certain the worth of time and effort of adding new material. Successful pay-per-click marketing campaigns start with keyword, research and build on that in order to create accurate adverts, YouTube introductory videos for your company can bring in leads, but like your website, they need fine-tuning based on keyword research. That’S all for this introduction remember to use the comments section below if there’s anything specific you want me to cover. If you want to outsource any tasks, then head over to red spam, calm and use the contact form or call zero zero.
Four: four one: three, two, nine two, eight six, one, six, nine thank you for watching. I hope you found this video useful. Please give this video a like leave a comment and subscribe for more videos of this type.